The innovative promotional campaign of ‘Dracula’

Clever lighting employed for innovative promotional campaign

The clever ad campaign of 'Dracula'

Dracula‘ is an 1897 Gothic horror novel written by Bram Stoker and it has become synonymous with vampire mythology. It is credited with establishing many of the tropes used in fantasy stories revolving around vampires and has shaped the way in which we view this particular subgenre.

It has been adapted for a number of visual mediums several times throughout the years, both officially and unofficially. Adaptations include 1922’s ‘Nosferatu‘, an unofficial adaptation, ‘Dracula‘ (1958), and Francis Ford Coppola’s 1992 ‘Bram Stoker’s Dracula‘, starring Gary Oldman.

The story has been adapted once more, this time for TV and online streaming. The 2020 series, once again inspired by Bram Stoker’s novel, has been developed by Mark Gatiss and Steven Moffat. The duo are also responsible for the development of such series, in their entirety or season-specific sections, such as ‘Sherlock’ and ‘Dr. Who’.

The series stars Claes Bang (The Girl in the Spider’s Web, The Burnt Orange Heresy), Dolly Wells (Bridget Jones’s Diary, Can You Ever Forgive Me?, Pride and Prejudice and Zombies), and John Heffernan (Official Secrets, Crooked House).

The new series consists of 3 episodes and was distributed by the BBC. Netflix acquired the rights to stream the series worldwide.

As part of the promotional campaign, a very innovative billboard was developed. It utilizes stakes to create a 3D lighting effect, rendering a menacing open-mouthed silhouette as the sun falls down, further assisted by artificial lighting.

The ad’s brilliance was highlighted by BBC graphics department professional Richard Wells.

You can see the billboard below.

via Gfycat

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