Lower than expected demand for Vantage blamed for Aston Martin losses

Third-quarter pre-tax losses announced by British automaker

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Aston Martin have announced pre-tax losses amounting to £13.5 million for the third quarter of this business annum. This reflects a steep drop from a profit of £3.1 million in a year-on-year comparison. Worse yet is the fact that it comes after a loss of £79 million in the second quarter of this year.

The blame for this turn of events is being placed on the tepid demand for the new Vantage. Its 878 unit registrations across Europe this year pale in comparison to Porsche’s 911, which has around double that amount for the same period of time.

Aston Martin hope for a change in fortunes with the introduction of the DBX SUV, scheduled for an official unveiling on the 20th of November before deliveries begin next year.

 

Aston Martin DBX SUV prototype

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